What is Ecommerce website development?
The Importance of Frictionless ecommerce website development Site Navigation The way to go is frictionless navigation. The e-commerce shopping experience should be frictionless so that customers do not abandon the process in the middle. The following are important characteristics of e-commerce website design that facilitate navigation: Specific Product Categories The primary level of navigation should display the site's available categories. Group products into logical categories and subcategories. Category labels are most effective when they consist of a single word that describes the assortment of products so that consumers can quickly scan them and comprehend what they represent. For optimal e-commerce UX, it is best to do as many user tests as possible on the site's navigation, as it is a crucial deciding factor. Product Lookup Simply, if customers cannot locate a product, they cannot purchase it; create a search tool that enables them to readily locate what they a...